Brands
A brand is just a perception, or simply a collective impression about a product. India's new-age consumer brands are growing more than three times faster than the market. They serve everything from snacks and skincare to jewellery and wearables. Beauty and personal care expanded six times faster. Home and kitchen products, along with wearables, also posted outsized growth. These brands create entirely new growth pools. Today's young generation is earning more money and spending it very easily. The younger generation believes in spending, not in saving. This new-age era is very fast. They just enjoy showing the brands in their company. This is their status symbol. Brands have scaled up festive production by up to 60% year on year. Consumer electronics brands such as LG, Godrej, Voltas and Haier are operating at full capacity. Brands compete for visibility because it is the quickest way to capture consumer attention. A brand is all about the freshness of new ideas. People are...