Pushpa Khandelwal's Blog

A brand is just a perception, or simply a collective impression about a product. India's new-age consumer brands are growing more than three times faster than the market. They serve everything from snacks and skincare to jewellery and wearables. Beauty and personal care expanded six times faster. Home and kitchen products, along with wearables, also posted outsized growth. These brands create entirely new growth pools. Today's young generation is earning more money and spending it very easily. The younger generation believes in spending, not in saving. This new-age era is very fast. They just enjoy showing the brands in their company. This is their status symbol. Brands have scaled up festive production by up to 60% year on year. Consumer electronics brands such as LG, Godrej, Voltas and Haier are operating at full capacity. Brands compete for visibility because it is the quickest way to capture consumer attention. A brand is all about the freshness of new ideas. People are...

Start by doing what is necessary, then do what is possible, and suddenly you are doing the impossible. Self-confidence is one's ability by which we can build a better world. This sort of confidence is not a blind one; it is an awareness of one's own potential by which we can increase our good qualities. You have been given the highest blessings, precious knowledge and education, and a supporting family on this planet. Walk with that confidence. It's not arrogance. It's love. It's your own strength. Arrogance only grows from a false sense of self-importance, where we begin to think that we can control the lives of others too. One who realises the potential of his own mind does not lack self-confidence. He has total control over his mind and is able to release his full potential. Our security must come from our own sense of confidence to respond energetically to whatever challenges come our way. Human beings have a much better ability to avoid suffering by using t...